Our Story

We dreamed of a day when moms didn’t have to ask “what’s for dinner?” Where products were artfully crafted with clean, pure, delicious ingredients from the earth that nourished us on the deepest level.  Products packed with plant-based superfoods, empowering and healing families through the power of food. Products so clean, they took the guesswork out of label reading, and made nutrition easy for parents and families. Now, with LIVWELL Foods, this dream has come true.

 

BRAND PROMISE

LIVWELL Foods enlightens and inspires you to feel good through clean, pure, delicious ingredients. Our sauces are authentic Italian recipes that have been passed on for generations, and we created them using fresh ingredients and traditional cooking methods, just like our grandmothers used to cook. As a result, our Vegan, non-GMO, gluten free family of sauces are loaded with plant based superfoods, antioxidants, and vitamins, healing you from within and empowering you to live well.

MEET OUR FOUNDER

Dear LIVWELL family,

I’m the daughter of 2nd generation Italian farmers from rural Massachusetts. We grew up enjoying fresh organic food and authentic Italian recipes that our mothers and grandmothers passed down for generations.  I believe all families deserve fresh and nutritious meals that are craveable and easy to create at home. LIVWELL was founded on Italian tradition and culinary excellence that you deserve a “better for you” pasta sauce with more unique flavor profiles. Everything we make at LIVWELL is filled with only the freshest, cleanest, and high quality ingredients, making them the best choice for your family. No added dairy, preservatives, artificial ingredients, or gums, ever. And yes, we're Vegan! Mangia Bene (Eat Well)!

All my love,

Olivia

Founder

 

OLIVIA STARTED LIVWELL IN 2019

Olivia’s family has been in Lexington, MA since 1898, when her great grandparents Frank and Mary Napoli immigrated from Italy to start a new life in America. Olivia grew up on the farm and started working at the retail grocery store she was 8 years old. She loved crafting foods from farm fresh produce and providing healthy empowering products to their customers all over Massachusetts.

Fast forward to today... The sauce industry sells $124B of sauces a year in the US alone, and most sauces are packed with additives to drive optimal taste. Three years ago, Olivia walked down the pasta sauce aisle of a large grocery store and thought to herself …“There has got to be a way to change this category up, with more unique flavors and healthier sauces!” That experience led her to start LIVWELL Foods.

Olivia comes from a Marketing and Branding background where she partnered with brands like Procter & Gamble, General Electric, Bai Beverages, and Stop and Shop, leading global innovation initiatives, go-to-market strategies, and digital customer engagement tactics. These experiences provided a solid foundation for starting LIVWELL Foods. 

Being born and raised in rural Massachusetts means organic fresh produce were an everyday part of her life. Her mom instilled a love of cooking, and her dad passed on his entrepreneurial spirit. Her Italian ancestry has always been a source of innovation and inspiration for her culinary endeavors. Today, she resides in Stony Brook, NY with her husband and two sons, John and Julian.

 

 

 

 

 

 

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