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Our Story

After a successful Wellness Coaching practice, empowering others to reach peak wellness and vitality through whole food nutrient dense eating, Olivia Napoli set out to create a “better for you” pasta sauce. Olivia grew up on traditional Italian food, but it wasn’t until her later years she started feeling the negative side effects on her body and mind.  The migraines, stomach disturbances, weight gain, and fatigue were caused by the heavy gluten, dairy, and artificial additives in modern day Italian food.  There had to be a better way. What if we could enjoy Italian food all the time and feel good? What if we felt empowered by the food we ate? With that, LIVWELL Foods was born; a new way to enjoy the decadent foods you love - without the guilt!

LIVWELL is a collection of plant based superfood sauces crafted with only the finest ingredients, to nourish us on the deepest level. Our sauces are packed with exceptional ingredients – like roasted red bell peppers,  zucchini, carrots, spinach, cashews, butternut squash, and extra virgin olive oil -- creating a superior product without dairy, gluten, grain, gums or soy.

 

A NOTE FROM OUR FOUNDER

Dear LIVWELL family,

As a holistic nutritionist and chef, I believe that food is medicine and can help us reach new levels of wellness and vitality. LIVWELL sauces are authentic Italian recipes crafted from fresh ingredients and traditional cooking methods. As a result, our sauces are loaded with plant-based superfoods, antioxidants and vitamins, healing you from within and empowering you to live well. I reimagined the pasta and finishing sauce category, making them low calorie, low fat, low carb, vegan, gluten free, and packed with nutrients. Everything we make at LIVWELL is filled with only the freshest, cleanest, and high quality ingredients, making them the best choice for your family. No added dairy, preservatives, artificial ingredients, colors, preservatives or gums, ever. Use these delicious sauces to create a decadent, healthy meal, or as a finishing sauce to your already favorite dishes.

Mangia Bene! (Eat Well!)

Olivia

Founder & CEO

 

OUR VISION

We dreamed of a day when families didn’t have to ask “what’s for dinner?” Where products were artfully crafted with clean, pure, delicious ingredients from the earth that nourished us on the deepest level.  Products packed with plant-based superfoods, empowering and healing families through the power of food. Products so clean, they took the guesswork out of label reading, and made nutrition easy for parents and families. Now, with LIVWELL Foods, this dream has come true.

 

OUR PROMISE

LIVWELL Foods enlightens and inspires you to feel good through clean, pure, delicious ingredients. Our sauces are authentic Italian recipes that have been passed on for generations, and we created them using fresh ingredients and traditional cooking methods, just like our grandmothers used to cook. As a result, our Vegan, non-GMO, gluten free family of sauces are loaded with plant based superfoods, antioxidants, and vitamins, healing you from within and empowering you to live well.

 

 

HOW IT ALL BEGAN

Olivia’s family has been in Lexington, MA since 1898, when her great grandparents Frank and Mary Napoli immigrated from Italy to start a new life in America. Olivia grew up on the farm and started working at the retail grocery store she was 8 years old. She loved crafting foods from farm fresh produce and providing healthy empowering products to their customers all over Massachusetts.

Fast forward to today... The sauce industry sells $124B of sauces a year in the US alone, and most sauces are packed with additives to drive optimal taste. Three years ago, Olivia walked down the pasta sauce aisle of a large grocery store and thought to herself …“There has got to be a way to change this category up, with more unique flavors and healthier sauces!” That experience led her to start LIVWELL Foods.

Olivia comes from a Marketing and Branding background where she partnered with brands like Procter & Gamble, General Electric, Bai Beverages, and Stop and Shop, leading global innovation initiatives, go-to-market strategies, and digital customer engagement tactics.  She spent the majority of her tenure consulting for powerhouse Procter & Gamble brands including Tide, Duracell, Febreze, Swiffer, Dawn, Cascade, Secret, Olay and Covergirl in the product development and digital marketing space. These experiences provided a solid foundation for starting LIVWELL Foods. 

Being born and raised in rural Massachusetts means organic fresh produce were an everyday part of her life. Her mom instilled a love of cooking, and her dad passed on his entrepreneurial spirit. Her Italian ancestry has always been a source of innovation and inspiration for her culinary endeavors. Today, she resides in Stony Brook, NY with her husband and two sons, John and Julian.

 

 

  

 

 

 

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